Administratorul Google Italia: „Munca nu va dispărea, doar va fi transformată”

The Google Italy Country Manager, Melissa Ferretti Peretti, emphasizes that AI will transform jobs rather than eliminate them, highlighting the potential for economic growth and job creation in the creative sector. She advocates for skill development to adapt to AI advancements, noting that technology has historically reshaped work without erasing it. Google is investing in training programs to equip professionals with necessary skills, collaborating with various cultural and governmental organizations. Peretti acknowledges concerns about AI's risks but insists on the importance of ethical development. She also addresses gender disparities in the workforce, pointing out the challenges women face in career advancement in Italy.