Antreprenorul român Dan Ostahie (Altex) schimbă brandul magazinelor Brico Dépôt România, după achiziție - StartupCafe

Brico Dépôt România is rebranding to BRICO, backed by a €50 million investment over three years. This transformation focuses on enhancing customer experience by modernizing stores, expanding product offerings, and integrating technology. The new brand philosophy, "Do it Together," emphasizes collaboration with customers throughout their home project journeys. The first new BRICO store will open in Vaslui, with plans for further expansion. Altex România, which acquired Brico Depot, aims to shift from product sales to providing comprehensive project solutions.