Brico Depot devine BRICO Un nou capitol pentru businessul de bricolaj din România

BRICO, previously known as Brico Depot, is undergoing a significant transformation with a new name and identity, backed by a €50 million investment over three years. The company aims to modernize its stores, enhance its product range, and integrate technology, including AI, to better serve customer projects. The new philosophy, "Do it Together," emphasizes collaboration with customers throughout their home improvement projects. BRICO will also implement a price guarantee policy to ensure competitive pricing. The rebranding process will unfold over the next six months, with the first new store opening in Vaslui. As part of Altex Romania, BRICO expands its ecosystem into home and garden projects, leveraging over two decades of experience in the DIY sector.