Dispare un brand de magazin cu care românii s-au obișnuit de peste 10 ani. Grupul Altex renunță la Brico Depot și investește 50 de milioane de euro în modernizarea și extinderea lanțului de bricolaj - Economica.net

Altex is rebranding Brico Depot to Brico after acquiring the chain from Kingfisher, marking a new phase for the business. The rebranding includes a new name and visual identity, with a significant investment of 50 million euros over three years for modernization and development. The first new Brico store will open in Vaslui this year, with plans for further expansion. The company aims to shift from product sales to providing comprehensive solutions for home projects, integrating technology and AI to enhance customer experience. Brico will maintain competitive pricing policies, including a price match guarantee.