Gigantul ce operează magazinele IKEA își restructurează afacerile. România va resimţi impactul maxim • Newsweek România

Fourlis Holdings is undergoing a significant restructuring, impacting its operations in Romania due to declining consumer demand and economic challenges. The Romanian market is viewed as risky, with persistent inflation affecting purchasing power. Despite IKEA Romania achieving a record turnover, profitability has drastically decreased due to aggressive pricing strategies. The restructuring plan will focus on enhancing e-commerce efficiency, optimizing supply chains, and closing unprofitable retail spaces for brands like IKEA, Intersport, and Foot Locker. The economic context has led to a recalibration of investment budgets for Holland & Barrett's expansion plans in the region.