Influencerii de peste 65 de ani câștigă teren în social media

Vivienne Truran, an 82-year-old fashion influencer, challenges age stereotypes with over 833,000 Instagram followers. After a career in public service and antiques, she embraces her extroverted side. The rise of 'silver influencers' highlights the significant market power of seniors, who control 27% of global consumption. By 2036, senior spending is projected to reach $34 trillion, expanding beyond traditional categories to include travel, fashion, and technology.