Startup românesc de vitamine personalizate, vândut. Cine sunt cumpărătorii - StartupCafe

Vertical Seven Group has fully acquired the Romanian startup Zitamine, specializing in personalized nutrition, founded by two Romanian women. Indira Abdulvoap-Jianu now holds 31.82% of the company and has taken over its leadership. Zitamine, launched in 2021, aims to transform how people take nutritional supplements through personalized recommendations based on an online questionnaire. The startup previously raised €350,000 from various investors, including V7 Capital. Despite generating 2.34 million lei in revenue in 2025, Zitamine is currently operating at a loss.