Unul din cele mai mari lanţuri de magazine din România îşi schimbă numele: "Integrăm tehnologia şi AI-ul"

Altex plans to rebrand Brico Depot to Brico, investing 50 million euros in modernization and expansion. The new identity will focus on integrating technology and AI to enhance customer experience. The first new Brico store will open in Vaslui this year, with further projects to follow. The company aims to shift from product sales to providing comprehensive solutions for home projects, including partnerships for installation services. Brico will maintain competitive pricing policies, ensuring customer satisfaction. The rebranding reflects a commitment to simplifying the customer journey from product selection to project completion.