Two-thirds of Hungarians would pay more for a loaf of bread that meets all their needs

Visitors to Szafi's gluten-free facility must wear protective clothing to prevent contamination. The company emphasizes the importance of avoiding cross-contamination during production. Ipsits Anita, co-owner, shared insights on consumer preferences for bread, highlighting that ingredient transparency is prioritized over brand recognition. A recent study revealed that many consumers avoid added sugars and are willing to pay more for quality gluten-free products. The rising costs of gluten-free diets pose financial challenges for families, prompting some to cook at home. Szafi aims to engage with the gluten-free community and adapt products based on consumer feedback, reflecting the growing demand for gluten-free and vegan options in Hungary.