A protein moved out of the gym

The history of protein dates back further than the fitness influencer era, with early protein shakes appearing in the 1950s. Protein powder became a staple in bodybuilding and fitness culture over the decades. Mizo has introduced Mizo PROTE!N ultra-filtered milk, containing 50 grams of protein per liter, lactose-free and low in fat. Consumers expect high protein products to be tasty and functional, leading to a demand for multi-benefit items that meet various needs. Mizo's A2 milk, which contains only A2 beta-casein protein and is lactose-free, exemplifies this trend. The dairy category is evolving, with consumers seeking more from everyday products like milk and yogurt.