Does your company use AI? A wrong decision could cost millions in fines

Companies using AI must understand its applications and comply with new regulations under the AI Act, which introduces transparency obligations. E-goi is developing a free practical kit to help businesses navigate these requirements, including tools for inventorying AI usage and assessing marketing applications. The AI Act imposes significant fines for non-compliance, but not all infractions lead to severe penalties. Businesses should start by answering key questions about their AI tools and practices. The goal is to ensure responsible AI use without overwhelming companies with legal complexities.