Clothes, games and food: the fight against fake made in Italy is on

The Italian Customs Agency is enhancing its strategy against counterfeiting by implementing targeted customs checks on containers and e-commerce shipments. In 2025, over 5 million counterfeit products were seized, with more than 730,000 blocked in the first half of 2026. The main entry point for counterfeit goods remains maritime transport, particularly container shipments. The agency highlights the growing issue of counterfeit products arriving in personal luggage and through online commerce. Toys, sports items, and tobacco are among the most affected categories. The agency emphasizes the importance of safety standards and the negative impact of counterfeiting on fair competition and the Italian brand. Collaboration and data analysis are key to combating illicit trafficking effectively.