Azores expands promotion of regional products

The Regional Government of the Azores plans to enhance the presence of regional products at promotional events in mainland Portugal by 2027. This initiative aims to strengthen consumer connections, boost the Azores brand, and create business opportunities for local companies. Secretary of Agriculture António Ventura emphasized the importance of showcasing the quality and authenticity of Azorean products. The Taste Azores event, ongoing in Lisbon, serves as a platform for promoting local economic and commercial interests. The government aims to celebrate the 600th anniversary of the Azores' discovery by expanding regional product visibility and reinforcing the archipelago's unique identity. The event features 23 regional companies showcasing a variety of products, including dairy and handicrafts, alongside cultural performances.