Agcom, Integrated Communications System 2024 at 21.8 billion, Google surpasses Rai

The total economic value of the Integrated Communications System (Sic) for 2024 is estimated at €21.8 billion, representing 0.99% of GDP and a 6.9% increase from the previous year. For the first time, Alphabet/Google holds the largest share at 12.4%, surpassing Rai at 12%. Meta/Facebook rises to third place with 9.7%. Online advertising drives growth, accounting for nearly €8 billion, while traditional media advertising also sees an increase. The distribution of resources shows no operator exceeding 20%, with twelve operators holding at least 1% of total revenues. The audiovisual media services sector remains dominant, absorbing 44% of total resources, while electronic publishing and online advertising grow significantly. Traditional publishing continues to decline, reflecting structural challenges in the sector.