André Janones, the WhatsApp ‘general’ who turned the Brazil election around for Lula

André Janones, a Brazilian lawmaker, played a crucial role in Lula's election victory by mobilizing nearly 11 million supporters through WhatsApp. His digital strategy involved issuing commands to followers to amplify pro-Lula content online, effectively countering the left's previous disconnect with younger voters. Janones, who previously gained fame as a pro bono lawyer, utilized symbols associated with Bolsonaro supporters to rally his base. Despite his significant influence in the campaign, Janones has faced controversies and has not garnered many votes for himself. Lula praised Janones for boosting morale and emphasized the importance of direct communication with supporters through digital channels.