Audi invests $4 billion in America. An SUV factory will be built in Georgia.

Audi plans to build a new factory in Georgia, USA, starting production of premium SUVs tailored for North American customers by 2031. This investment, amounting to $4 billion, aims to enhance Audi's competitiveness and reduce risks associated with tariffs and currency fluctuations. The factory will serve as a third production pillar alongside Europe and China, reflecting a strategic shift due to challenges faced in the Chinese market. Audi's CEO emphasizes the growth potential in North America, which is the second-largest premium car market globally. The company aims to diversify its revenue sources and improve operational efficiency through local production.