Aldi disputes the 123 million fine imposed by the competition authority at all levels

The Hungarian Competition Authority (GVH) fined Aldi 123 million HUF for misleading advertising claims regarding its product selection and promotions. Aldi based its claims on awards from a public vote, which the GVH deemed insufficient for proving market leadership. Aldi argues that its campaign was designed considering previous GVH rulings and that it did not make independent claims of market superiority. The company disputes the fine's calculation, stating that the GVH considered costs far exceeding those it substantiated. Aldi plans to seek judicial review of the GVH's decision, raising concerns about clarity in advertising standards for businesses and award organizers.