Reddit is closing its doors, and more websites may follow suit due to AI.

Reddit is shifting towards a login-centric model to combat declining traffic due to AI usage. This change aims to enhance user engagement and advertising revenue by requiring users to register. The platform plans to test this approach in select markets by late 2026, while still allowing some access for non-registered users. Despite a decrease in daily users, Reddit's revenue per active user has significantly increased. The transition reflects a broader trend towards a less open internet, where previously accessible content may become restricted. This move poses risks, as excessive barriers could drive users to alternative sources.