Biedronka with a new logo. This is the first such store in Poland

The owner of Biedronka has filed a trademark application for "7Biek" as a new store concept, currently being tested in Siewierz. The store features a new logo and layout while maintaining familiar products and prices. Initial customer feedback has been positive, and the project aims to enhance shopping experiences. The name "7Biek" relates to Biedronka's express delivery service, BIEK, which is designed for online orders.