Aldi requests a court review of the 123 million HUF GVH fine

Aldi Hungary is contesting a 123 million HUF fine imposed by the Hungarian Competition Authority (GVH), arguing against both the fine's imposition and calculation. The GVH's investigation focused on a promotional campaign from last spring, claiming misleading statements about product selection and deals. Aldi asserts that their claims were based on a recent award and that they aimed to inform customers accurately and in compliance with regulations. They also dispute the fine's calculation, suggesting it exceeds justified costs significantly. Aldi emphasizes the need for clear expectations for advertisers based on previous GVH decisions.