BookTok mainly brings readers to reading: "No magical means that brings to reading"

Young people on TikTok and Instagram share book recommendations under the hashtag #BookTok, but its impact on reading habits is debated. Research indicates that BookTok mainly attracts those already inclined to read, serving more as a reminder than a catalyst for new readers. While it fosters a community around books, it predominantly features genres like romance and fantasy, which may not appeal to all demographics, particularly boys. BookTok has helped some users discover new genres and increase their reading frequency, but it may not effectively motivate those with negative reading attitudes. Bookstores report that while young readers often seek specific titles from BookTok, they also explore other sections.