Cambridge Analytica, 10 years on: Meta still struggles to shake off the specter of political interference

Ten years after the Cambridge Analytica scandal, Meta faces ongoing scrutiny over political interference and user data misuse. The company was recently fined $25 billion for privacy violations, highlighting its struggles with election-related issues. In Brazil, accusations arose regarding biased treatment of political candidates on Meta's platforms. The scandal revealed how data can be exploited for targeted political advertising, influencing voter behavior. Despite initial reforms, recent trends show a rollback in transparency and accountability on social media platforms, with new methods emerging to manipulate voter data. The legacy of Cambridge Analytica continues to impact political campaigns globally.