Campaigns attempt to manipulate AI responses to gain votes

Candidates in the upcoming U.S. elections are adapting their campaigns to influence AI tools like ChatGPT, aiming for better voter recommendations. Strategies include creating numerous web pages to shape the information these systems use. For instance, Mike Minogue's campaign proposes a generative engine optimization (GEO) strategy to position him favorably on issues like taxes and public safety. This involves publishing content on authoritative sites and platforms like YouTube and Reddit. With 25% of voters reportedly consulting chatbots about candidates, experts emphasize the need for candidates to ensure their sites appear in chatbot results to combat misinformation.