The Chinese are sending another brand to the Czech Republic. Lepas wants to be more premium, currently searching for its own identity.

Chery plans to introduce a new car brand, Lepas, in the Czech market, aiming for a more stylish and premium alternative to its existing models. The brand will feature three SUVs: L4, L6, and L8, sharing platforms and powertrains with other Chery vehicles. The L4 is a compact SUV, while the L6 and L8 are mid-size and flagship models, respectively, with various powertrain options including electric and plug-in hybrid. The launch is expected in the first half of next year, with a focus on differentiating Lepas from other Chery brands. Alex Zhang, the brand manager, acknowledges the challenge of distinguishing Lepas in a competitive market dominated by established players like Škoda.