Developers are left with ready apartments. Customers have an increasing choice

The demand for ready-to-move-in apartments is increasing, with their market share rising from 15% in 2019 to 34% in Q3 2023. Developers are facing slower sales despite a growing inventory, as many new units are completed but not sold. Factors influencing this trend include buyer preferences, mortgage availability, and financial capabilities. By the end of 2025, ready apartments are expected to make up 23% of the market, with projections suggesting a further increase to 35-40% by mid-2027. The market is adapting, with developers offering more finished units and exploring partnerships for turnkey solutions, catering to buyers' desires for convenience and reduced risk.