An additional year to say goodbye to greenwashing. How to prepare for new regulations?

The EU directive 2024/825 aims to combat misleading environmental claims, known as greenwashing, by enforcing stricter regulations on product labeling and advertising. Member states must implement these rules by March 2026, with Poland extending the deadline to September 2027. The directive prohibits vague environmental claims unless substantiated by credible data, and it introduces specific bans on misleading sustainability labels. Companies must ensure that environmental benefits are accurately represented and supported by evidence. This regulation emphasizes the need for transparency and accountability in environmental marketing, requiring businesses to audit their packaging and marketing communications to comply with the new standards.