E-goi helps retail transform data into growth: project with Intermarché recorded a 7% increase in sales of the covered categories

E-goi, in collaboration with Intermarché, implemented a data-driven strategy that resulted in a 7% sales increase in targeted categories and a 280% rise in identified customer registrations. The project utilized Customer Data Platform (CDP), AI, hyper-segmentation, and omnichannel automation to create a comprehensive view of consumer behavior. By integrating data from physical stores, the Intermarché Card, and digital channels, E-goi enabled advanced segmentation and personalized marketing campaigns. This initiative involved over 255 stores and automated marketing communications, enhancing operational efficiency and customer engagement. E-goi aims to demonstrate how data strategies can foster meaningful customer relationships and offers a free calculator for businesses to estimate potential returns from loyalty and personalization initiatives.