Sánchez's team already sees him as a "winner" but sectors of the PSOE outside Madrid downplay the euphoria: "There is no enthusiasm on the street"

Pedro Sánchez's campaign strategy focuses on emotional engagement, overshadowing critical issues like housing and social crises. His recent performances, including a kisscam moment, have garnered significant media attention and boosted morale within the PSOE. The party believes they are successfully framing the narrative against the negative emotions projected by the PP and Vox. However, there are concerns about whether this emotional appeal will translate into electoral success, as some party members remain skeptical about the upcoming elections. Additionally, candidate list controversies have caused unrest within the PSOE and other parties, highlighting the stress of candidate selection ahead of the elections.