Elie Saab, the designer whose collaboration with H&M has already been worn by Queen Letizia and has sold out everywhere: "Our spirit cannot be copied, only transmitted"

Stella McCartney and H&M collaborate 20 years later, emphasizing sustainable fashion's accessibility. H&M's creative director, Ann-Sofie Johansson, highlights the importance of gala attire collaborations. Elie Saab's collection showcases his signature elegance and craftsmanship, merging high fashion with affordability. Saab believes beauty should be shared, allowing more women to experience his designs. He emphasizes that a dress gains life through the wearer, promoting personal elegance. The collection balances Lebanese craftsmanship with global market demands, aiming to evoke joy and connection during special occasions. Saab insists on maintaining high production standards, ensuring timeless designs that women cherish.