Former business leader Roux de Bézieux named head of troubled 2030 Winter Olympics

Geoffroy Roux de Bézieux has been appointed as the new head of the organizing committee for the 2030 Winter Olympics in the French Alps, following a leadership crisis. He aims to create an 'enchanted moment' for the Games, emphasizing teamwork and promoting sport in France. Roux de Bézieux, a seasoned businessman and former president of the Medef employers' association, has experience from the 2024 Paris Olympics and the 2023 Rugby World Cup. His predecessor, Edgar Grospiron, resigned due to political tensions and loss of stakeholder confidence. With the opening ceremony approaching in three and a half years, Roux de Bézieux faces challenges in securing sponsors and managing internal relations.