From washing glasses to gardening guru: meet Spicy Moustache, the Italian with 6.4 million followers

Alessandro Vitale, known as Spicy Moustache, transitioned from aspiring tattoo artist to social media influencer focused on sustainability. His journey began in Italy, influenced by his grandparents' teachings on farming and cooking. After moving to London, he cultivated gardens in small spaces while working in bars. His engaging videos promote low-waste cooking and gardening, gaining popularity after a BBC documentary. Now based in Ibiza, he emphasizes mental well-being and continues to innovate with natural products. Vitale finds fulfillment in inspiring others to adopt sustainable practices, sharing his success with his supportive partner, who is developing an eco-friendly retreat in Romania.