Google takes the lead among Italian publishers: Rai surpassed. Meta rises to third place

For the first time in Italy, Google surpasses traditional media giants in the economic landscape. According to the latest report from the Communications Authority for 2024, Google ranks first in the SIC, which encompasses television, newspapers, radio, cinema, and advertising. Rai, previously at the top, has been overtaken by this tech giant, marking a significant shift in the media landscape.