The word 'traditional' may sound innocent, but it is not.

The term 'traditional' is often misused to describe gender roles that are inherently patriarchal. Nadine Ridder argues that labeling gender inequality as 'traditional' obscures the power dynamics at play. This framing suggests that such inequalities are natural and longstanding, while many so-called traditional roles are relatively modern constructs. Ridder emphasizes the importance of using accurate language to highlight oppressive traditions, advocating for the term 'patriarchal' instead. By doing so, it becomes clear that these roles require societal change and political responsibility. The article calls for researchers and journalists to be mindful of their language, as it shapes perceptions and can either normalize or challenge patriarchal norms.