HORA Creative World detaches from international group to grow in Portugal and abroad

HORA Creative World has separated from the McCann international group to enhance its growth in Portugal and abroad. The agency aims to develop brand strategies independently, leveraging its team of 52 professionals. CEO Luís Pereira Santos emphasizes the newfound autonomy in decision-making, allowing for direct actions in identifying opportunities and expanding business. The agency has a diverse portfolio, including projects in Spain, Brazil, the USA, and Vietnam, and sees internationalization as a key growth opportunity. With a 9% revenue increase in 2025, HORA plans to sustain growth by focusing on client portfolio solidity and cost management flexibility. The agency also aims to enhance its team and develop skills in strategic areas like artificial intelligence, which is seen as crucial for maintaining competitiveness.