Hugo Boss will be British. The acquisition of the famous German brand is becoming a fact

Frasers Group has become the majority shareholder of Hugo Boss, acquiring 50.08% of the shares. The British conglomerate aims to consolidate Hugo Boss's assets with its own. Despite the ownership change, Hugo Boss representatives assure that operations will remain unaffected. This acquisition enhances Frasers Group's value, which previously had net assets of nearly €3 billion. The company has been actively increasing its stake in luxury brands, including Mulberry and Burberry, since 2020.