Ibai Llanos enters with 'The Event of the Year' in the Netflix fight for 'youtubers'

Ibai Llanos has signed with Netflix to exclusively stream 'La velada del año' until 2029, part of Netflix's strategy to attract YouTube creators. This follows Netflix's acquisition of multiple YouTube channels to compete for viewer attention. The platform aims to increase engagement through live content and videopodcasts, while YouTube offers financial incentives to retain creators. Both platforms are evolving, with Netflix investing in live events and YouTube expanding its reach on televisions. The competition intensifies as both seek to capture a larger share of the audience, with Netflix focusing on Spanish-speaking viewers and YouTube enhancing its offerings in various entertainment sectors.