Something for the consumer, something for the entrepreneur, something for the planet

Too Good To Go aims to reduce food waste by selling surplus food through an app, now expanding to other product categories. The initiative has gained popularity, with millions of users and significant growth in package sales. Local supermarkets, like PLUS, are participating to combat waste and improve sustainability. The app connects consumers with businesses to offer discounted food, promoting awareness of food waste and encouraging behavioral changes. The company emphasizes the importance of accepting imperfect produce to further reduce waste.