IRU: nobody wants to pay for "green" transport

A significant majority of transport operators believe customers are unwilling to cover the costs of greener transport, according to the "2026 Green Compact" study. High vehicle prices and implementation costs are major barriers to adopting eco-friendly solutions. While many operators are taking steps to reduce emissions, formal commitments are lacking. The study highlights the need for affordable vehicles and better infrastructure to facilitate the transition to greener transport.