Juan Antonio Gómez-Pintado (Vía Ágora): "You cannot indefinitely raise the price of housing because it is like killing the goose that lays the golden eggs"

Juan Antonio Gómez-Pintado is a prominent figure in the Spanish real estate sector, known for founding and selling two companies, Agofer and Vía Célere. He is currently focused on industrialized construction and sustainable wood use through his company, Corporación Vía Ágora. Gómez-Pintado believes industrialization is essential for the future of construction in Spain, especially due to labor shortages. He advocates for wood as a sustainable building material, highlighting its environmental benefits. Despite challenges in the sector, he aims to increase housing production significantly, emphasizing the need for companies to address Spain's housing crisis. He acknowledges the difficulties in achieving high construction volumes due to capital requirements and financing issues.