Kärcher boss: Less regulation, more action to get Europe and Germany fit again

Kärcher's CEO highlights a 'perfect storm' facing Europe, driven by geopolitical crises and aggressive competition from China. He warns of deindustrialization in Germany, citing job losses and production declines. The company, which reported €3.5 billion in sales in 2025, emphasizes the need for a fitness program to improve the business environment, reduce bureaucracy, and foster investment. He calls for a cultural shift in government to support businesses and advocates for a robust trade policy to ensure fair competition. The CEO stresses that real change requires a proactive mindset and a commitment to addressing structural challenges.