Customers are afraid of rising housing prices. But developers do not anticipate them.

The third quarter of the year saw an increase in new apartment sales, with developers selling 12,900 units, a 12.3% rise from the previous quarter. Despite this growth, developers are cautious about future sales, as indicated by a drop in the sales pace index. While 55% of developers expect sales to remain steady, nearly 30% anticipate an acceleration, and 15% foresee a slowdown. The market is becoming more competitive, with buyers focusing on location, price, and mortgage rates. Most developers predict stable prices, contrasting with buyer expectations for price increases. Analysts emphasize the need for developers to adapt to changing housing demands and demographics.