Climate disinformation is changing its face. They no longer deny warming, but attack something else.

The EU and other countries are facing a new wave of climate misinformation that questions the effectiveness and urgency of climate measures rather than denying climate change itself. A report by the Forum for Information and Democracy highlights that nearly half of Europeans struggle to distinguish misinformation from credible information. The report notes a shift in climate misinformation towards undermining solutions, often propagated by conspiracy groups and actors interested in delaying ecological transformation. The rise of artificial intelligence poses additional risks, as chatbots can spread misleading information. Various countries are adopting different strategies to combat this issue, including Poland's establishment of a unit for climate misinformation prevention and Canada's comprehensive strategy. The EU has initiated campaigns to help the public recognize manipulative techniques, but challenges remain, including the reliance on fear in climate communication.