End of Freenow, Lyft is coming. Krzysztof Urban: We want to double the number of rides

Freenow will gradually transition to the Lyft brand in Poland, starting in early 2027. The integration will be a phased process, allowing both apps to operate simultaneously for a time. Lyft aims to create a unified global brand, but faces challenges in building brand awareness in Poland. The company plans to double its ride volume in the country by expanding into new cities and increasing its presence in existing markets. Lyft is also monitoring regulatory changes that could impact its business model, emphasizing the need for flexibility in the industry.