Vox's strategy on social media copies the PP's AI and stirs hatred towards immigration: "Everyone out!"
Vox has become the most followed political party in Spain, leveraging social media to amplify its anti-immigration messages. Following the PP's use of AI in political videos, Vox released its own AI-generated content targeting Pedro Sánchez and other politicians. Their social media strategy, which began with WhatsApp, has evolved to focus on immigration issues, with slogans like "¡Todos fuera!" gaining traction. Vox's approach mirrors populist tactics seen globally, emphasizing direct communication over traditional media. Despite controversies over misinformation, their online presence continues to grow, with millions of views on their posts.