"The Power of Love" by Sánchez and Begoña surprises in Argentina: "Kirchnerism has arrived in Madrid"

Pedro Sánchez has elevated his wife, Begoña Gómez, as an electoral asset, expressing love during a rally in Fuenlabrada. This campaign echoes the Kirchnerism of Argentina, particularly the 2011 campaign of Cristina Kirchner, which also emphasized love. While Sánchez's campaign draws inspiration from Kirchnerism, it highlights a shift in PSOE's ideological stance towards a closer alignment with the radical left, contrasting with Felipe González's historical ties to the social-democratic UCR. The evolving political landscape in Argentina has influenced PSOE's perception of its ideological counterpart, now seen as the Kirchnerist peronism rather than traditional socialism.