Clothing and makeup as an ideological battleground: "The Mar-a-Lago face is a reaction to feminist claims and 'woke' aesthetics"

Individuals with 200,000 to 300,000 euros can access the elite circles at Mar-a-Lago, Trump’s Florida retreat, where cosmetic surgery is a status symbol. The 'Mar-a-Lago face' reflects a political aesthetic that opposes feminist ideals, emphasizing a hyper-feminine look. This aesthetic is seen as a reaction against the relaxed styles associated with the 'woke' movement. The MAGA movement has crafted its own visual identity, contrasting with the informal styles of previous political eras. The sociologist Olivia Muñoz-Rojas argues that aesthetics play a crucial role in politics, shaping identities and allegiances. The current political climate reflects a return to authoritarianism and traditional gender roles, utilizing humor and provocation to engage supporters and confuse critics.