Memes, artificial intelligence, and jingles thrive in the intense electoral campaign that Brazil is waging on social media

In Brazil's electoral campaign, memes, AI, and jingles play a crucial role in shaping political discourse. Supporters of Lula and Flávio Bolsonaro utilize social media to create viral content, including deepfakes and humorous posts. The Bolsonaro camp has historically excelled in this digital arena, but Lula's supporters are rapidly adapting, with significant growth in their online presence. Despite challenges, including claims of restricted visibility on platforms like Meta, Lula's team is leveraging humor to engage voters. Memes simplify complex issues, fostering participation but also posing risks of misinformation. As the campaign intensifies, candidates prepare for a final debate, anticipating a surge in viral content.