More than 600 complaints related to discounts in supermarkets reach the Complaint Portal

Over 600 complaints regarding discounts in supermarkets have been reported to the Complaint Portal, surpassing last year's total. Customer service issues, including inefficient assistance and communication failures, are the main complaint drivers. Complaints about promotions and offers account for nearly 19% of all supermarket grievances, reflecting a significant increase from the previous year. The overall complaint rate in the sector has risen by nearly 20% in 2026. Food products, particularly from butcheries, are the most frequently mentioned in complaints. Automation and reduced human assistance have also led to increased dissatisfaction among consumers, particularly in Lisbon.