Digital Marketing in 2026: E-goi reveals why 90% of companies still communicate as if they were in 2016

Digital marketing has reached a breaking point, with nearly 50% of internet traffic generated by bots, leading to inflated metrics and wasted investments. E-goi emphasizes the need for companies to abandon outdated strategies from 2016 and adapt to changes brought by AI and data privacy. The CEO, Miguel Gonçalves, highlights the importance of understanding the impact of bots on ROI. Challenges in deliverability have increased due to stricter ISP regulations, and companies must clean their email lists to avoid stagnation in conversion rates. E-goi is hosting a free webinar to help marketers update their strategies for 2026.