"Maxxing" Word of the Year 2026. What does it mean?

Dictionary.com has named "maxxing" as the Word of the Year for 2026, referring to fully engaging in activities or optimizing aspects of life. This term reflects a cultural trend focused on maximizing outcomes. It can be used alone or combined with other words, leading to various trends like "looksmaxxing" and "fibermaxxing." The word derives from terms like "maximum" and "maximize," and has gained popularity since late 2025. Other related concepts include "booksmaxxing" and "proteinmaxxing," appealing to diverse audiences across beauty, fitness, and wellness topics. Last year's Word of the Year was "67," which gained global attention despite its ambiguous meaning.